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   RE: [dita-fa-edboard] [ two right-hand columns ]

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I'm still uncomfortable about the screen space we allocate to having two right-hand columns.

Is there any possibility of showing one sponsor at a time, or having one right-hand column that alternately contains the sponsors and the other content?

Bruce

-----Original Message-----
From: Carol Geyer [mailto:carol.geyer@oasis-open.org]
Sent: Friday, June 02, 2006 10:51 AM
To: dita-fa-edboard@lists.xml.org
Subject: [dita-fa-edboard] DITA tag line


DITA XML.org Focus Area Editorial Board:

We hope to transition to the new site design early next week (you may note some
disruption over the weekend).

The new design (http://dita-staging.xml.org) features a "Learn more" box in the
right column that provides an extra link into the Knowledge Base. The box
design that's there now is only preliminary. (I know, the background is way too
distracting.) 

I'd like to create a box with a style similar to the "The Gilbane Report...the
most widely read newsletter..." box at
http://lighthouseseminars.com/washingtondc/index.html. I think it would help if
we could feature a VERY BRIEF, benefit-oriented definition of DITA in this box,
along the order of Gilbane's "The most widely read newletter covering content
management technologies."

If you had to provide a compelling statement about DITA in ten words or less,
what would it be? I came up with a few options, but you guys are the experts,
so I'm open to any other ideas:

<DITA LOGO>
Building content 
reuse into the 
authoring process


<DITA LOGO>
For content that's
topic-oriented, 
information-typed 
and re-usable 

<DITA LOGO>
The XML-based, end-to-end 
architecture for producing 
technical information
<rule> 

In our Focus Area box, this statement would be followed by a rule with "Learn
more" linked to KB.

If we can agree on a meaningful tagline, we could use it other places, such as
on the DITA logo gear on cafepress.

Thanks,
Carol


_________________________________
Carol Geyer
Director of Communications
OASIS
+1.978.667.5115 x209 



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