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   Re: XML Mentioned in Mainstream Commercial

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  • From: Edd Dumbill <edd@usefulinc.com>
  • To: "W. Eliot Kimber" <eliot@isogen.com>
  • Date: Fri, 4 Feb 2000 08:28:34 +0000

On Thu, Feb 03, 2000 at 08:24:21PM -0600, W. Eliot Kimber wrote:
> This is completely non-technical, but I just saw a commercial in prime
> time (Frasier, 8:00pm CST Thursday 3 Feb) that mentioned XML. I didn't
> catch the company (some e-business something or other), but it shows
> three people in an elevator, two talking about the third, saying "He
> probably doesn't even know what X M L is [they twitter]". 
> This was a moment I've been waiting for for a long time--the mention of
> XML in some completely mainstream, non-technical context.

I believe it was a Microsoft commercial.

I have TVEyes.com set up to watch for "XML", here's the transcript I

"information with partners on the web, he looked confuse d. So i told him
we were just using the xml support in our database. - Guess what he asked
me?  - What? He asked what xml was. Any joker knows at least that much. -
I mean, right? - ( elevator bell sounds ) Je ne parle pas anglais. Parle
pas. Hey phil, how's it going?  Confused about e-business? Don't be. Get
the software, services and partners that make it easier. The business
internet starts with microsoft."

-- Edd


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