xml-dev - BizTalk: Overloading Semantics

["Bullard, Claude L (Len)" <clbullar@ingr.com>]

A problem with BizTalk marketing is the 
term business is used just as generically  
as the term "document" is used in XML and 
in conversation, with the same unfortunate 
results.
  
There are application users who are 
not "in business" and messages that 
barely qualify as "documents".  So 
while we all know what we think we 
mean, what we say just doesn't resonate 
with what the customer means.

Gack.  So we are back to enterprise 
engineering for processes within and 
among organizational boundaries... 
Anyone have a sexier description without 
invoking images of money changing hosts?

Len Bullard
Intergraph Public Safety
clbullar@ingr.com
http://www.mp3.com/LenBullard

Ekam sat.h, Vipraah bahudhaa vadanti.
Daamyata. Datta. Dayadhvam.h