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> The very worst way to sell a technology is to be
> a 'teller', one who lists all the features of a
> technology without addressing why a given customer
> would need them. Listening is everything. Timing
> is everything else. The best salesmen listen more
> than they talk so they will know what a customer
> needs before they try to sell them what they have.
Precisely, clients want to know what's in it for them.
Didier PH Martin