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Good to know it has a venerable history. Like
many obvious bits, it is useful to reiterate
particularly where investment is thin on the
ground and innovation is proportionally more
expensive.
The couplings can reverse ends as one
drills down into different dimensions. Again,
an interesting pattern.
len
From: Bob Foster [mailto:bob@objfac.com]
Bullard, Claude L (Len) wrote:
> BTW: I lifted the phrase "technology push vs customer pull" from
>
> http://hbsworkingknowledge.hbs.edu/item.jhtml?id=3866&t=innovation
>
> It seems that Atom is pushing. Are customers pulling? Are they
> the current customers of the current market or the projected
> customers of some market some wish to embrace? If the latter,
> that's classic mission creep. Is RSS 2.0 push or pull? If pull,
> it's the safe bet.
I believe the phrase has been around for awhile/forever. About the third
entry in a google search for "technology push" is a 1988 paper. I'm
thinking this is something young marketeers learn while they're chugging
their Bosco. ;-}
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