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See
http://www.ciadvertising.org/SA/summer_02/chjin/Net_ad/Homophily%20Theory.ht
ml
If a schema is a phenotype, and the relationships it captures are genotypes,
then no, a phenotype is not required but one will emerge as the rate of
communication is sustained. This is the network effect of trading. No
rules are needed but rules will emerge. Positive feedback will create
new relationships and negative feedback will return the network to a
stable state. In many companies, verticalization is used to enable
transparency of the economic structure, but given propinquity, social
networks takeover the intervertical communications. Since social networks
tend toward homophily, communications within the social network are
efficient but diversity is repressed. Companies that fall into this
trap typically quit innovating.
This concept of ecological sustainability underlies many other theories
of community building, economic trading, identity building, and so on.
In effect, networking is the common pattern of life (See Fritjof Capra).
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