Re: [xml-dev] Memorable quotes from Balisage 2013

[Gareth Oakes <goakes@gpslsolutions.com>]

>XML use is currently increasing, as far as I can tell, mostly in and
>around publishing.
>
>Liam

Our business operates almost exclusively in the publishing domain and I
can vouch that XML use is increasing, albeit slowly. The main blocker is
not really about the technology, it is about the organisational change.
The way people collate, prepare and produce information products can be
quite different between traditional approaches and an "XML first" approach.

Many publishers produce XML as a by-product of their processes, that is to
say they create their products first (Word, InDesign, Framemaker) and then
derive XML from their information products. (Hence the current roaring
trade in conversion of INDD/PDF->EPUB via XML)

If we can help bridge the gap, or provide a staged transition, between
traditional processes and XML processes then I suspect we would see a
higher velocity in uptake of XML technology in the publishing space. The
offshore conversion vendors of PDF->EPUB are one example of bridging the
gap, is there a smarter way?

-Gareth