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Fwd: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review
sorry for some reason I don't have permission to respond to the main mqtt list. Ian ---------- Forwarded message --------- From: Ian Skerrett <> Date: Fri, Jun 12, 2020 at 8:07 AM Subject: Re: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review To: Stefan Hagen <> Cc: Nicholas Humfrey <>, <> Hi Stefan Thanks for the feedback. I will pass them on to the designer. We dropped the .org since we wanted a logo to represent MQTT. The feeling is that MQTT is more than mqtt.org. Ian On Fri, Jun 12, 2020 at 4:26 AM Stefan Hagen <> wrote: Sorry for the noise, of course I got the #1 and #2 mapping wrong. white (#1) bleeds on black and "cyan-like" (#2) on white background. As I said, only subjective and optional feedback. Best, Stefan Am 12.06.20 um 10:20 schrieb Stefan Hagen: > Hi, > > I think #1 has aproblem on white background and #2 on black background. > Both at the same "place" - top right of the "square" with the top cuts > of the non "lila" outer circle part, as the color seems to bleed into > the background. Effect is at that position more prominent than at the > other "cuts". > > But, still my first impression rendering the PDF in Preview on Apple Mac > OS and a 2011 Macbook Pro was to look at that "defect" which is no > defect at all, but catches my eyes. > > The current logo in the same file avoids this "eye catcher" (due to the > 3d like rendition of the gradients I guess. > > Please take this just as an optional feedback from my eyes directly > to the designers - I am OK with all three renditions. > > I wonder, why the .ORG got dropped - is this a widening of scope for the > logo? > > All the best, > Stefan > > Am 09.06.20 um 14:14 schrieb Ian Skerrett: >> Hi Nick >> >> Thanks for the feedback. >> >> We will make the logos available in the common graphics file formats >> so people can easily use them. >> >> HiveMQ intends to assign ownership of the logos to OASIS. My >> expectation is that the OASIS trademarkÂguidelines will cover this >> logo. https://www.oasis-open.org/policies-guidelines/trademark >> >> >> Ian >> >> On Mon, Jun 8, 2020 at 5:09 PM Nicholas Humfrey < >> <mailto:>> wrote: >> >> ÂÂÂ Good work! >> >> ÂÂÂ #1 looks better than #2 in my opinion! >> >> ÂÂÂ What formats will the new logo be made available in? >> >> ÂÂÂ Will there be a license assocated with the new logo? >> >> >> ÂÂÂ nick. >> >> >> >> ÂÂÂ On 08/06/2020 18:33, Ian Skerrett wrote: >>> >>> ÂÂÂ Hello All, >>> >>> ÂÂÂ As Richard explained HiveMQ would like to suggest a new redesign >>> ÂÂÂ of the MQTT logo. >>> >>> ÂÂÂ The MQTT logo is used throughout the industry as an identifier of >>> ÂÂÂ the MQTT standard. Unfortunately the current logo was designed >>> ÂÂÂ many many years ago and is looking a bit old. The current design >>> ÂÂÂ doesnât present MQTT as the modern, innovative, de-facto IoT >>> ÂÂÂ standard it has become. >>> >>> ÂÂÂ It is common practice for organizations to update their brand >>> ÂÂÂ identifiers and logos. For this reason, HiveMQ would like to >>> ÂÂÂ suggest an update to the MQTT logo. We would like the MQTT TC to >>> ÂÂÂ approve concept #1 as the new official MQTT logo. >>> >>> ÂÂÂ There were three goals we wanted for the new redesign: >>> ÂÂÂ 1. The new design needed to look similar to the existing logo so >>> ÂÂÂ people who know MQTT will recognize the logo. As Richard >>> ÂÂÂ mentioned, an evolution not a revolution. >>> ÂÂÂ 2. The new design needs to use current graphic design concepts and >>> ÂÂÂ look like a more modern logo. >>> ÂÂÂ 3. The new design needs to be usable in different use cases, ie. >>> ÂÂÂ small icon format, with/without the word mark, etc. >>> >>> ÂÂÂ Attached are two concepts that we feel achieve these goals. Our >>> ÂÂÂ preference is for concept #1. >>> >>> ÂÂÂ I look forward to hearing the TC feedback and ideally approval of >>> ÂÂÂ concept #1. >>> >>> ÂÂÂ Thanks >>> ÂÂÂ Ian >>> >>> ÂÂÂ On Fri, Jun 5, 2020 at 12:34 PM Mr. Richard Coppen >>> ÂÂÂ < <mailto:>> wrote: >>> >>> ÂÂÂÂÂÂÂ Hi, >>> >>> ÂÂÂÂÂÂÂ I Hope you are safe and well. >>> >>> ÂÂÂÂÂÂÂ Hopefully you've seen the fantastic feedback on the MQTT-SN >>> ÂÂÂÂÂÂÂ webinar held this week. We attracted 894 registrations with >>> ÂÂÂÂÂÂÂ 473 attending the session. >>> >>> ÂÂÂÂÂÂÂ As you are aware, the TC has taken a break while we get the >>> ÂÂÂÂÂÂÂ MQTT-SN subcommittee got up and running and it's been a fair >>> ÂÂÂÂÂÂÂ while since we've had the whole MQTT team together. >>> >>> ÂÂÂÂÂÂÂ During this time OASIS have opened a new swag store > >>> ÂÂÂÂÂÂÂ https://www.redbubble.com/people/oasisopen/works/46186888 < >>> ÂÂÂÂÂÂÂ This got the team at HiveMQ thinking about modernising the >>> ÂÂÂÂÂÂÂ mqtt.org <http://mqtt.org> website and refreshing the MQTT logo. >>> >>> ÂÂÂÂÂÂÂ The HiveMQ team are now in a position to socialize some >>> ÂÂÂÂÂÂÂ candidate logo designs for us to evaluate. The refresh is in >>> ÂÂÂÂÂÂÂ the spirit of evolution rather than revolution, but the TC >>> ÂÂÂÂÂÂÂ will need to approve formally any change to the logo. >>> >>> ÂÂÂÂÂÂÂ Hopefully everyone on the TC will be enthusiastic in >>> ÂÂÂÂÂÂÂ supporting this initiative. However, it's important that we >>> ÂÂÂÂÂÂÂ evaluate it carefully and everyone gets an opportunity to >>> ÂÂÂÂÂÂÂ share their views and give feedback. >>> >>> ÂÂÂÂÂÂÂ Having spoken with Chet, I've put forward the following steps >>> ÂÂÂÂÂÂÂ for us to manage the logo review approval. >>> >>> ÂÂÂÂÂÂÂ 1. Socialize this with the TC requesting evaluation and >>> ÂÂÂÂÂÂÂ feedback for a period of at least two weeks. >>> >>> ÂÂÂÂÂÂÂ 2. Setup a TC meeting for the end of the evaluation period to >>> ÂÂÂÂÂÂÂ review and address any feedback. >>> >>> ÂÂÂÂÂÂÂ 3. Vote to agree a ballot >>> >>> ÂÂÂÂÂÂÂ 4. HiveMQ contribute final artwork to OASIS as they own the >>> ÂÂÂÂÂÂÂ MQTT brand. >>> >>> ÂÂÂÂÂÂÂ 5. Hold a simple majority ballot open to all members so that >>> ÂÂÂÂÂÂÂ everyone has had a fair chance to review, feedback and approve. >>> >>> ÂÂÂÂÂÂÂ The exact ordering of steps might need adjusting. However, the >>> ÂÂÂÂÂÂÂ first step would be to get some feedback on the logo ideas the >>> ÂÂÂÂÂÂÂ HiveMQ team would like to put forward. You'll soon see an >>> ÂÂÂÂÂÂÂ email to the TC from them asking for your thoughts and >>> ÂÂÂÂÂÂÂ feedback. Please do take a moment to look, review and take part. >>> >>> >>> ÂÂÂÂÂÂÂ Any questions, then please let me know. >>> >>> >>> ÂÂÂÂÂÂÂ Best regards >>> >>> >>> ÂÂÂÂÂÂÂ Richard >>> >>> >>> >>> ÂÂÂ -- >>> ÂÂÂ Ian Skerrett >>> ÂÂÂ - HiveMQ Marketing >>> >>> ÂÂÂ email: <mailto:> >>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com> >>>Â Â Â >>> ------------------------------------------------------------------------ >>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany >>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 >>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier >>> >>> >>> ÂÂÂ -- >>> ÂÂÂ Ian Skerrett >>> ÂÂÂ - HiveMQ Marketing >>> >>> ÂÂÂ email: <mailto:> >>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com> >>>Â Â Â >>> ------------------------------------------------------------------------ >>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany >>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 >>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier >>> >>> >>> ÂÂÂ -- >>> ÂÂÂ Ian Skerrett >>> ÂÂÂ - HiveMQ Marketing >>> >>> ÂÂÂ email: <mailto:> >>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com> >>>Â Â Â >>> ------------------------------------------------------------------------ >>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany >>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 >>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier >>> >> >> >> -- >> >> Ian Skerrett >> - HiveMQ Marketing >> >> email: <mailto:> >> web: www.hivemq.com <http://www.hivemq.com> >> ------------------------------------------------------------------------ >> HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany >> Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 >> Managing Directors: Christian GÃtz | Dominik Obermaier >> > > -- Stefan Hagen read://shagen.de talk: eventually -- Ian Skerrett - HiveMQ Marketing email: web: www.hivemq.com HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 Managing Directors: Christian GÃtz | Dominik Obermaier -- Ian Skerrett - HiveMQ Marketing email: web: www.hivemq.com HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany Registered as dc-square GmbH | Registergericht Landshut | HRB 8906 Managing Directors: Christian GÃtz | Dominik Obermaier
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