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Fwd: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review

From
Ian Skerrett <>
Date
2020-06-12T12:10:21+00:00
ID
CAHJh-h-QHZgGhxW=_6b6kvp2oyKf0btavS1=
Thread
Fwd: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review
sorry for some reason I don't have permission to respond to the main mqtt list.

Ian

---------- Forwarded message ---------
From: Ian Skerrett <>
Date: Fri, Jun 12, 2020 at 8:07 AM
Subject: Re: [mqtt] Re: [mqtt-comment] MQTT-SN update and candidate MQTT Logo review
To: Stefan Hagen <>
Cc: Nicholas Humfrey <>,  <>

Hi Stefan

Thanks for the feedback. I will pass them on to the designer.

We dropped the .org since we wanted a logo to represent MQTT. The feeling is that MQTT is more than mqtt.org.

Ian

On Fri, Jun 12, 2020 at 4:26 AM Stefan Hagen <> wrote:

Sorry for the noise, of course I got the #1 and #2 mapping wrong.

white (#1) bleeds on black and "cyan-like" (#2) on white background.

As I said, only subjective and optional feedback.

Best,

Stefan

Am 12.06.20 um 10:20 schrieb Stefan Hagen:

> Hi,

> 

> I think #1 has aproblem on white background and #2 on black background.

> Both at the same "place" - top right of the "square" with the top cuts

> of the non "lila" outer circle part, as the color seems to bleed into 

> the background. Effect is at that position more prominent than at the 

> other "cuts".

> 

> But, still my first impression rendering the PDF in Preview on Apple Mac 

> OS and a 2011 Macbook Pro was to look at that "defect" which is no 

> defect at all, but catches my eyes.

> 

> The current logo in the same file avoids this "eye catcher" (due to the

> 3d like rendition of the gradients I guess.

> 

> Please take this just as an optional feedback from my eyes directly

> to the designers - I am OK with all three renditions.

> 

> I wonder, why the .ORG got dropped - is this a widening of scope for the 

> logo?

> 

> All the best,

> Stefan

> 

> Am 09.06.20 um 14:14 schrieb Ian Skerrett:

>> Hi Nick

>>

>> Thanks for the feedback.

>>

>> We will make the logos available in the common graphics file formats 

>> so people can easily use them.

>>

>> HiveMQ intends to assign ownership of the logos to OASIS. My 

>> expectation is that the OASIS trademarkÂguidelines will cover this 

>> logo. https://www.oasis-open.org/policies-guidelines/trademark

>>

>>

>> Ian

>>

>> On Mon, Jun 8, 2020 at 5:09 PM Nicholas Humfrey < 

>> <mailto:>> wrote:

>>

>> ÂÂÂ Good work!

>>

>> ÂÂÂ #1 looks better than #2 in my opinion!

>>

>> ÂÂÂ What formats will the new logo be made available in?

>>

>> ÂÂÂ Will there be a license assocated with the new logo?

>>

>>

>> ÂÂÂ nick.

>>

>>

>>

>> ÂÂÂ On 08/06/2020 18:33, Ian Skerrett wrote:

>>>

>>> ÂÂÂ Hello All,

>>>

>>> ÂÂÂ As Richard explained HiveMQ would like to suggest a new redesign

>>> ÂÂÂ of the MQTT logo.

>>>

>>> ÂÂÂ The MQTT logo is used throughout the industry as an identifier of

>>> ÂÂÂ the MQTT standard. Unfortunately the current logo was designed

>>> ÂÂÂ many many years ago and is looking a bit old. The current design

>>> ÂÂÂ doesnât present MQTT as the modern, innovative, de-facto IoT

>>> ÂÂÂ standard it has become.

>>>

>>> ÂÂÂ It is common practice for organizations to update their brand

>>> ÂÂÂ identifiers and logos. For this reason, HiveMQ would like to

>>> ÂÂÂ suggest an update to the MQTT logo. We would like the MQTT TC to

>>> ÂÂÂ approve concept #1 as the new official MQTT logo.

>>>

>>> ÂÂÂ There were three goals we wanted for the new redesign:

>>> ÂÂÂ 1. The new design needed to look similar to the existing logo so

>>> ÂÂÂ people who know MQTT will recognize the logo. As Richard

>>> ÂÂÂ mentioned, an evolution not a revolution.

>>> ÂÂÂ 2. The new design needs to use current graphic design concepts and

>>> ÂÂÂ look like a more modern logo.

>>> ÂÂÂ 3. The new design needs to be usable in different use cases, ie.

>>> ÂÂÂ small icon format, with/without the word mark, etc.

>>>

>>> ÂÂÂ Attached are two concepts that we feel achieve these goals. Our

>>> ÂÂÂ preference is for concept #1.

>>>

>>> ÂÂÂ I look forward to hearing the TC feedback and ideally approval of

>>> ÂÂÂ concept #1.

>>>

>>> ÂÂÂ Thanks

>>> ÂÂÂ Ian

>>>

>>> ÂÂÂ On Fri, Jun 5, 2020 at 12:34 PM Mr. Richard Coppen

>>> ÂÂÂ < <mailto:>> wrote:

>>>

>>> ÂÂÂÂÂÂÂ Hi,

>>>

>>> ÂÂÂÂÂÂÂ I Hope you are safe and well.

>>>

>>> ÂÂÂÂÂÂÂ Hopefully you've seen the fantastic feedback on the MQTT-SN

>>> ÂÂÂÂÂÂÂ webinar held this week. We attracted 894 registrations with

>>> ÂÂÂÂÂÂÂ 473 attending the session.

>>>

>>> ÂÂÂÂÂÂÂ As you are aware, the TC has taken a break while we get the

>>> ÂÂÂÂÂÂÂ MQTT-SN subcommittee got up and running and it's been a fair

>>> ÂÂÂÂÂÂÂ while since we've had the whole MQTT team together.

>>>

>>> ÂÂÂÂÂÂÂ During this time OASIS have opened a new swag store >

>>> ÂÂÂÂÂÂÂ https://www.redbubble.com/people/oasisopen/works/46186888 <

>>> ÂÂÂÂÂÂÂ This got the team at HiveMQ thinking about modernising the

>>> ÂÂÂÂÂÂÂ mqtt.org <http://mqtt.org> website and refreshing the MQTT logo.

>>>

>>> ÂÂÂÂÂÂÂ The HiveMQ team are now in a position to socialize some

>>> ÂÂÂÂÂÂÂ candidate logo designs for us to evaluate. The refresh is in

>>> ÂÂÂÂÂÂÂ the spirit of evolution rather than revolution, but the TC

>>> ÂÂÂÂÂÂÂ will need to approve formally any change to the logo.

>>>

>>> ÂÂÂÂÂÂÂ Hopefully everyone on the TC will be enthusiastic in

>>> ÂÂÂÂÂÂÂ supporting this initiative. However, it's important that we

>>> ÂÂÂÂÂÂÂ evaluate it carefully and everyone gets an opportunity to

>>> ÂÂÂÂÂÂÂ share their views and give feedback.

>>>

>>> ÂÂÂÂÂÂÂ Having spoken with Chet, I've put forward the following steps

>>> ÂÂÂÂÂÂÂ for us to manage the logo review approval.

>>>

>>> ÂÂÂÂÂÂÂ 1. Socialize this with the TC requesting evaluation and

>>> ÂÂÂÂÂÂÂ feedback for a period of at least two weeks.

>>>

>>> ÂÂÂÂÂÂÂ 2. Setup a TC meeting for the end of the evaluation period to

>>> ÂÂÂÂÂÂÂ review and address any feedback.

>>>

>>> ÂÂÂÂÂÂÂ 3. Vote to agree a ballot

>>>

>>> ÂÂÂÂÂÂÂ 4. HiveMQ contribute final artwork to OASIS as they own the

>>> ÂÂÂÂÂÂÂ MQTT brand.

>>>

>>> ÂÂÂÂÂÂÂ 5. Hold a simple majority ballot open to all members so that

>>> ÂÂÂÂÂÂÂ everyone has had a fair chance to review, feedback and approve.

>>>

>>> ÂÂÂÂÂÂÂ The exact ordering of steps might need adjusting. However, the

>>> ÂÂÂÂÂÂÂ first step would be to get some feedback on the logo ideas the

>>> ÂÂÂÂÂÂÂ HiveMQ team would like to put forward. You'll soon see an

>>> ÂÂÂÂÂÂÂ email to the TC from them asking for your thoughts and

>>> ÂÂÂÂÂÂÂ feedback. Please do take a moment to look, review and take part.

>>>

>>>

>>> ÂÂÂÂÂÂÂ Any questions, then please let me know.

>>>

>>>

>>> ÂÂÂÂÂÂÂ Best regards

>>>

>>>

>>> ÂÂÂÂÂÂÂ Richard

>>>

>>>

>>>

>>> ÂÂÂ --

>>> ÂÂÂ Ian Skerrett

>>> ÂÂÂ - HiveMQ Marketing

>>>

>>> ÂÂÂ email:  <mailto:>

>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>

>>>Â Â Â

>>> ------------------------------------------------------------------------

>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier

>>>

>>>

>>> ÂÂÂ --

>>> ÂÂÂ Ian Skerrett

>>> ÂÂÂ - HiveMQ Marketing

>>>

>>> ÂÂÂ email:  <mailto:>

>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>

>>>Â Â Â

>>> ------------------------------------------------------------------------

>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier

>>>

>>>

>>> ÂÂÂ --

>>> ÂÂÂ Ian Skerrett

>>> ÂÂÂ - HiveMQ Marketing

>>>

>>> ÂÂÂ email:  <mailto:>

>>> ÂÂÂ web: www.hivemq.com <http://www.hivemq.com>

>>>Â Â Â

>>> ------------------------------------------------------------------------

>>> ÂÂÂ HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

>>> ÂÂÂ Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

>>> ÂÂÂ Managing Directors: Christian GÃtz | Dominik Obermaier

>>>

>>

>>

>> -- 

>>

>> Ian Skerrett

>> - HiveMQ Marketing

>>

>> email:  <mailto:>

>> web: www.hivemq.com <http://www.hivemq.com>

>> ------------------------------------------------------------------------

>> HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

>> Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

>> Managing Directors: Christian GÃtz | Dominik Obermaier

>>

> 

> 

-- 

Stefan Hagen

read://shagen.de

talk: eventually

-- 

Ian Skerrett
- HiveMQ Marketing
email: 
web: www.hivemq.com

HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

Managing Directors: Christian GÃtz | Dominik Obermaier

-- 

Ian Skerrett
- HiveMQ Marketing
email: 
web: www.hivemq.com

HiveMQ | Ergoldinger Str. 2a | 84030 Landshut | Germany

Registered as dc-square GmbH | Registergericht Landshut | HRB 8906

Managing Directors: Christian GÃtz | Dominik Obermaier
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