We discussed adding units of measure at today's OpenDocument teleconference. Certainly, automated tracking/conversion of units of measure can be very valuable.
But I think most people view this capability as out-of-scope for this round. The formula charter specifically says in point 6: "It must be friendly to conversions from and to existing office application spreadsheet formula languages." Trying to add full automated conversions is a MAJOR change that would permeate any formula language. Even +,-,*,/, and ^ would have to be modified to track units, and every value would now be a tuple of (value, units).
--- David A. Wheeler