RE: [xml-dev] print people

The paradigm has changed in that what one has to do is to do an end run
around the 50ish, computer illiterate, white good ol' boys waiting for
pensions/stock options cash outs and market the technology directly to
the company's stockholders. The drug companies use this approach
effectively when they target the consumer -- even though doctors hate
it. Xerox is attempting it now [ publishings on demand series ] -- it
might be an interesting test case to monitor... In every sales situation
you are going to offend someone -- the strategy is picking the right
enemy.

Ed


e-dodds.communications
www.e-dodds.com
icq 49457096

|  About a year later, I gave up. The two things I had going
|  against me were:
|  
|    1) The print people were *very* conservative