Bullard, Claude L (Len) wrote:
> BTW: I lifted the phrase "technology push vs customer pull" from
>
> http://hbsworkingknowledge.hbs.edu/item.jhtml?id=3866&t=innovation
>
> It seems that Atom is pushing. Are customers pulling? Are they
> the current customers of the current market or the projected
> customers of some market some wish to embrace? If the latter,
> that's classic mission creep. Is RSS 2.0 push or pull? If pull,
> it's the safe bet.
I believe the phrase has been around for awhile/forever. About the third
entry in a google search for "technology push" is a 1988 paper. I'm
thinking this is something young marketeers learn while they're chugging
their Bosco. ;-}
Bob
