RE: [ubl-msc] Re: UBL logo

[Matthew Gertner <matthew.gertner@schemantix.com>]

I guess a lot of people, like me, didn't react immediately because they
don't consider themselves authorities on logos. For what it's worth, I much
prefer the newer logo (with the globe). The "bumper sticker decal" is a cool
idea, but perhaps a bit too simple.

Matt

> -----Original Message-----
> From: Jon Bosak [mailto:Jon.Bosak@sun.com]
> Sent: Monday, February 25, 2002 3:07 AM
> To: ubl-msc@lists.oasis-open.org
> Subject: [ubl-msc] Re: UBL logo
> 
> So far I've gotten three responses to my idea for a UBL logo, all
> of them private.  Perhaps people are afraid of hurting my
> feelings.  They shouldn't be.
> 
> Response number one:
> 
> > Too Ford like!
> 
> Well, ellipses are a fairly common design element...  But maybe
> I should try circles.
> 
> Response number two:
> 
> > looks like a european country identification decal.
> 
> In other words, it looks like a sign of authority.  That's what
> I think we want.
> 
> Response number three:
> 
> > Do it in a basic color, like blue.
> 
> Good idea!  So good, in fact, that I had to rethink this.
> 
> Color would be a critical factor in the visual effect of such a
> simple symbol as I proposed.  But color doesn't work across media.
> Imagine the UBL logo on a draft specification (which is probably
> where we'll care about it most).  As soon as someone prints it
> out, the color is gone.  This does not mean that a simple design
> is out, but it does mean that it won't have the help of color in
> getting across the whole set of associations.
> 
> I went back and looked at the logos of the international standards
> bodies with which we want to be associated (especially ISO and the
> UN) and was inspired to try a different approach in an attempt to
> design something that would look good when used in conjunction
> with them.  The result is appended below.  Please unzip this into
> a directory, point a web browser at the file index.htm, and tell
> me what you think.  You can also access this at
> 
>    http://oasis-open.org/committees/ubl/msc/200202/logo/ver020/
> 
> Bear in mind that if we're going to use a logo at all, we should
> start with the draft specifications that we intend to make public
> in a couple of weeks.
> 
> Please be candid in your comments and please make your comments to
> the list so that I don't have to play go-between in facilitating
> this discussion while I'm traveling this week.  If people have
> alternatives in mind, it would be good to see examples.
> 
> Jon