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The spread-out "F O C U S A R E A" is disconcerting, but so is the
"XML*ORG above it in two different fonts and colors. Unless there is a
requirement for the logo width to be as wide as it is, the discomfort about
the sizes could be rectified by:
1. use unjustified spacing for "FOCUS AREA"--this will shrink that line by
3 picas or so
2. reduce the size of the "XML*ORG" part of the logo relative to the
"DITA," and make them both the same color and font (but differentiated
slightly from the "DITA" phrase, so that it is the dominant type exhibit)
3. after the font adjustments, the bar will have excess white space at the
end. Again, I'd shorten the bar, rather than try to spread text elements
out into it.
There are probably historical reasons why the *ORG is so stylized relative
to the other text, but my preference is have more uniformity there.
Regards,
--
Don Day
Chair, OASIS DITA Technical Committee
IBM Lead DITA Architect
Email: dond@us.ibm.com
11501 Burnet Rd. MS9033E015, Austin TX 78758
Phone: +1 512-838-8550
T/L: 678-8550
"Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?"
--T.S. Eliot
"Esrig, Bruce
(Bruce)"
<esrig@lucent.com To
> "'Scott Prentice'"
<sp@leximation.com>,
05/16/2006 02:23 dita-fa-edboard@lists.xml.org
AM cc
Subject
RE: [dita-fa-edboard] FW: DITA FA
logo design
OK, here's another try at a 96-dpi button that people could use to link to
the DITA focus area site.
I implemented Scott's suggestions except:
- The AI file didn't contain the font, just the curves, so I can't type
new letters like "P". If we need to say "FOCUS AREA SPONSOR", we'll have to
get an updated file from the graphic artist with the fonts in it, or have
them do a final from the version I've got here.
- Need to discuss the size. It's a bit large because otherwise the text
gets tiny. If that will pose problems, we could shrink it.
Note a technicality: there's a white-on-white box around the image to
ensure sufficient border around the text. My first try at making the
background translucent didn't work, so we'd have to specify that we want
that ... if we want it, I could probably do it on the second try.
Best wishes,
Bruce
-----Original Message-----
From: Scott Prentice [mailto:sp@leximation.com]
Sent: Friday, March 31, 2006 10:26 AM
To: dita-fa-edboard@lists.xml.org
Subject: Re: [dita-fa-edboard] FW: DITA FA logo design
This is a great start, and gives us something to talk about .. thanks
Bruce!
I think it could lose the "Darwin Info..." line .. no matter what we do it
will be too small to be very legible, and isn't likely to convince someone
to click the button if they weren't going to in the first place.
One thing you might try is to remove the "Darwin Info...", make the OASIS
logo fill the left from top to bottom, and put "FOCUS AREA" where "Darwin
Info..." was (under "DITA XML.ORG"), all the while keeping the sizes of
each piece balanced (I know, that's easy to say ..). You could see what it
would be like to provide one that says "FOCUS AREA SPONSOR" since that
line of text will be pretty stretched out anyway. The overall size could
be reduced, as long as it's OK for the "OASIS STANDARD" text to become
virtually illegible .. "STANDARD" is pretty much there already.
Just some suggestions .. it's hard to say without actually seeing it.
...scott
> Thanks to Bruce for putting time into creating a graphic "button" that
> others may use when posting links to the Focus Area. He's done a good
> job of pulling all the elements together, but in doing so, do we have
> too much going on for one button? As Bruce mentions below, the graphic
> is large as-is, but making it smaller would make the text disappear.
>
> It would be nice to offer a version of this for Focus Area sponsors
> incorporating "SPONSOR" into the graphic, but that would be one more
> level of complexity.
>
> Can we consider deleting the "Darwin...Architecture" line? Is that
> essential for the button graphic? (Of course, it will remain in the
> header graphic on every page of the site.)
>
> Maybe we should also consider not using the "XML.org" logotype, and
> instead just a line of plain type "XML.org Focus Area" or "XML.org FOCUS
> AREA" in the gold.
>
> Any ideas?
>
> Carol
>
> -----Original Message-----
> From: Esrig, Bruce (Bruce) [mailto:esrig@lucent.com]
> Sent: Thursday, March 30, 2006 8:39 AM
> To: 'Carol Geyer'
> Subject: RE: DITA FA logo design
>
> Hi Carol,
>
> Here's a button that combines all the elements.
> It's a little huge for a button, but the text would vanish at a smaller
> size.
> The PNG file can be saved to a file and opened in any browser.
>
> Let's get review comments on this and see where to go with it.
>
> 1. As a button, what should be included, excluded?
> 2. As a banner, what should be included, excluded?
> 3. What size should the button be?
> 4. What size should the banner be?
> 5. Would this layout replace the existing banner?
>
> If you're thinking of using a similar layout for other focus areas, it's
> important to figure out whether to include the expansion of DITA, since
> different standards will have expansions that differ in length.
>
> Since I'm using Corel, I didn't try to create an Illustrator export.
> I trust their import functions more than the export functions.
> Also, to export to Illustrator, I need to know the version and whether
> it's on a Mac.
>
> So let me know what form you'd like to use for your archival purposes.
>
> Best wishes,
>
> Bruce
>
>
>
> -----Original Message-----
> From: Carol Geyer [mailto:carol.geyer@oasis-open.org]
> Sent: Monday, March 27, 2006 11:30 AM
> To: 'Esrig, Bruce (Bruce)'
> Subject: FW: DITA design work
>
>
> Bruce,
> I can't open this file, but I assume the attached Illustrator version is
> what we need. I agree that option 3 is the best layout. We are calling
> it the 'DITA XML.org Focus Area'.
>
> Carol
>
> -----Original Message-----
> From: Judy [mailto:jcox@inzones.com]
> Sent: Tuesday, January 10, 2006 11:57 PM
> To: 'Carol Geyer'
> Cc: 'Greg Rundlett'; mary.mcrae@oasis-open.org
> Subject: RE: DITA design work
>
> Carol and Greg,
> I recreated the header in Illustrator and am attaching a .png and .ai
> version. Let me know if you need anything else.
> Judy
>
>
> -----Original Message-----
> From: Carol Geyer [mailto:carol.geyer@oasis-open.org]
> Sent: Tuesday, January 10, 2006 6:35 PM
> To: 'Judy'
> Cc: 'Greg Rundlett'; mary.mcrae@oasis-open.org
> Subject: FW: DITA design work
>
> Judy,
> In the message below, it appears you agreed to deliver the work in
> Illustrator. If there's a misunderstanding here, let's work it out.
> We'll have the Drupal consultant working tomorrow on this, and we just
> want to be sure he has what he needs to implement your design.
> Carol
>
> -----Original Message-----
> From: Judy Cox [mailto:jcox@inzones.com]
> Sent: Tuesday, December 13, 2005 11:44 PM
> To: 'Greg Rundlett'
> Subject: RE: DITA design work
>
> The originals for the logos were done in Illustrator. I will send you
> those.
> Judy
>
> -----Original Message-----
> From: Greg Rundlett [mailto:greg.rundlett@oasis-open.org]
> Sent: Tuesday, December 13, 2005 6:59 PM
> To: Judy Cox
> Subject: Re: DITA design work
>
> -----BEGIN PGP SIGNED MESSAGE-----
> Hash: SHA1
>
> Judy Cox wrote:
>
>> Greg, I use Photoshop, Illustrator and Fireworks interchangeably,
>> using the best tool for the job. You won't have to worry about layers
>> or anything else because there are just going to be two .jpg files in
>> the header with no background. (see attached).
>
> The point is that with a psd file, you create a text object, and later
> want to edit that part/layer, you click it and Photoshop knows what Font
> was used, what text color, what point size, what kerning etc. A jpg is
> cast in 'bitmap concrete'
>
> If you have Photoshop, can you please be sure to include psd files for
> the originals?
>
>
> - --
> Greg Rundlett
> Technology Services
> OASIS
> "Advancing E-Business Standards Since 1993"
> http://www.oasis-open.org
> (978) 667-5115 x 205
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