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   Adobe Discovers Information Can Change

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Title: RE: [xml-dev] xmlns namespace
Adobe discovers that markup enables reuse of content.  
When authoring content in XML, "you are able to store content in a media-neutral format and apply business rules to that content," she said.
So does a decent relational database.
Apparently ArborText didn't know this either until XML was invented.
"We're beginning to realize that information is dynamic, and the question becomes, how do you keep it in sync?,"
said Ray Schiavone, president and chief executive officer of Arbortext.
I know what Adobe was doing before XML:  beating on SGML and promoting PostScript and PDF.  What
was ArborText doing?  Promoting single source publishing with SGML.   Where was Schiavone?
I guess this stuff was meant for unwashed consumption, but really, it only makes their CEOs and
CTOs look bad.   We've been out here using markup and dbs to create and repurpose content
for a long time now.  Somehow I think the Adobe statements are unioned to the product costs.  If it ain't
new and different, how could it cost that much?  ArborText on the other hand, has to deal with 
the demonizing of SGML, the source of all of XML's good inventions, and explain to the press 
why they went so far with the demon before their conversion.     That was the price of warping
history, but it must make investors nervous.
The dot.bomb mentality is still pervasive in the front offices of the web.  Caveat emptor.


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