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that doesn't explain john cage or the bay city rollers.
it is always possible for a group of opinion leaders
to push a bad spec or bad music into the forefront
of popular tastes. it is expensive to keep it there.
any marketeer knows how to do it: repetition
and positioning in an agreeable context.
no one goes broke underestimating popular tastes. you
may not have watched anna nicole smith yet although
the counter example is New Coke. Sometimes bad is
just too bad to ignore or to accept. GazGiz.
len
From: Michael Kay [mailto:michael.h.kay@ntlworld.com]
I think that producing specs is much like producing software, or music.
When individuals do it, primarily for intellectual satisfaction rather
than to make money, then it comes out anywhere from brilliant to awful
depending on the skills of the individual. And if it's awful then
everyone ignores it.
When corporations do it for commercial profit, then it comes out usable
but mediocre.
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