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Ian Graham wrote:
> Philosophically I agree with Tim - I am much more comfortable with technology I
> understand, and technology that lets me see what's going on, and why it works (or
> doesn't). But I also think this is a purists / technologists perspective, and one not
> embraced by application portfolio managers / developers in non-technology businesses
> (like financial services, manufacturing, etc.)
> And they're the ones buying all the stuff!
In my experience--which does sometimes seems very different from that of others on
xml-dev--this has to rank as the chief appeal of markup to the non-technologist. Everybody
understands labelling things in plain text, and non-technologists seem naturally to assume
that the machinery will deal with the plain text labels in some sensible way. Isn't this
exactly what Dr. Goldfarb was originally looking for, when he decided that he didn't want
the technologists obscuring his own document text from him and that he didn't trust
anything they were doing that couldn't be done in plain sight with plain text?