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Re: [xml-dev] Re: Abuse of this list
- From: Robert Koberg <rob@koberg.com>
- To: Jonathan Robie <jonathan.robie@redhat.com>
- Date: Thu, 21 Jun 2007 17:26:21 -0400
Does anybody even use their products? Other than those who are
affiliated with them? Somebody must??? I mostly hear about them when I
get 150 emails from them announcing some new release of their product.
-Rob
On Thu, 2007-06-21 at 17:13 -0400, Jonathan Robie wrote:
> This is something I couldn't have weighed in on publicly while I worked
> at DataDirect.
>
> The search engines love sites that have a lot of phrases related to
> specific topics, distributed among many different files. From my gmail
> account, I infer that Google also knows about the names of people
> associated with specific topics, so messages from people like us add to
> the credibility of an XML site.
>
> Stylus Studio and DataDirect XQuery have managed to get very good search
> engine ratings - if you search for acronyms or phrases we use in XML,
> you'll see what I mean. But like you, I find it objectionable when an
> email I send gets changed into a source of links into the Stylus Studio
> site to improve their search engine ranking. It makes it look as though
> I were referring to their software at times that I am not.
>
> You'll notice that the Stylus site also includes many of the W3C specs,
> other mailing lists, and anything that might tell the search engines
> that it contains a large body of credible data related to the things
> that they sell. I don't like this strategy. It does seem to be an
> effective way of increasing page rank with the current Google
> algorithms. I wouldn't do it. I especially would not modify people's
> messages or existing documents to refer to products I'm trying to sell.
> I think Stylus and DataDirect are great products, but this strategy
> always bugged me.
>
> One thing has gotten better: at one point, Google would sometimes prefer
> the Stylus copies of information to the original; for instance, if you
> Googled on "xml-dev", it would take you to their copy of the archives,
> or often to their copy of a document. Now that does not usually happen.
>
> Jonathan
>
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