RE: [xml-dev] RE: Word processors and semantic content

["Laurens van den Oever" <laurens@xopus.com>]

> Len Bullard wrote:
>
> I'd like to hear the 'compelling use cases' where enhanced semantic 
> support is a fundamental predicate of the case.

Since this is our core business, I can think of many such cases, but
I'll stick to two:

1. A consumer electronics manufacturer uses our software to create their
annual reports. These reports need to be published as soon as the
accountant approves their numbers. So they have two teams working on
this simultaneously:
- The financial division, they work to validate the numbers and get 
  approval.
- And a team of authors, they write the text based on preliminary
numbers 
  including all tables and graphs.

The challenge is to combine all this information automatically. They no
longer wanted to spend weeks to copy/paste the numbers once they are
approved.

This is achieved by having the authors use Xopus to create a structured
document that points to the relevant fields in their financial system.
This allows the authors to have full control over the document,
including adding columns to tables with explanations, reordering data
for clarity, etc. The controlled environment maintains the links with
the financial system. So when the numbers are approved, they can be
integrated in the document with one mouse click. The only manual work
left is going over any last minute changes in the numbers that should be
reflected in the text.

The implementation of this process gave their report a boost in quality
while both production cost and time to market went down.

2. An education publisher uses our software to create their content.
This content drives their e-learning environment but is also used for
their printed material. Their content is based QTI while the output is
based on SCORM. On top of these requirements they are working with many
external authors who were previously working with a word processor. 

So the requirements imply complex mixed content document that has to be
created by non-technical people who can not be trained due to
geographical location and budget constraints. 

We provided them with an editing interface that looked and behaved very
similar to the e-learning player, but with added information needed to
be able to edit the information. Since the authors do understand the
structure of questions, this interface felt very natural for them. The
resulted content was also rich enough to publish the printed materials.

This project has also been very successful since they went live about a
year ago.

I think the question shouldn't be: "Why would I need semantic structured
content?" 
But rather: "What can I achieve when I do have semantic structured
content?"

Best,

Laurens van den Oever
CEO
Xopus Company

laurens@xopus.com
http://xopus.com
+31 70 4452345

Waldorpstraat 17G
2521 CA Den Haag
The Netherlands

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