We need to stop wondering why people don't want to use 'our' tools and start figuring out how to reach them. Or, if we prefer, we can spend our time on endless iterations of this thread, stewing in our own greatness and wondering why it is that people from cut-and-paste coders to well-respected consultants don't grasp the power and beauty that is the XML family of specifications.
That last is unfortunately a permathread here. I should stop poking at it - the battle seems pretty much lost to me in any case, at least as far as the XML moniker goes.