Strawman deliverables list

Author role definition
        Marketing author
        Training author
        Developer
        Business writer (policies/procedures)

Other?

Design artifacts
        Scenarios, personas for author roles
Core architecture
        mapping to full DITA
        Lightweight specialization format
Authoring format definitions
        Core XML (XDITA)

HTML5 (HDITA)

Wiki - Wordpress? (WikiDITA)
        markdown (markDITA)

Word? OpenOffice? Others?
        Templates and mapping transforms for each format
PoCs
        For authoring and delivery
The name game
        Is Lightweight DITA good enough? Is the DITA name a help or a hindrance for adoption?
        What are some alternatives?
                Another acronym, like CAKE (content authoring for the knowledge ecosystem), PAF (portable authoring framework), XFAS (cross-format authoring specification)?
                A one-word evocative name, like Helium, Portable, Adapt, Evolve?
Michael Priestley, Senior Technical Staff Member (STSM)

Enterprise Content Technology Strategist  
http://dita.xml.org/blog/michael-priestley