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The paradigm has changed in that what one has to do is to do an end run
around the 50ish, computer illiterate, white good ol' boys waiting for
pensions/stock options cash outs and market the technology directly to
the company's stockholders. The drug companies use this approach
effectively when they target the consumer -- even though doctors hate
it. Xerox is attempting it now [ publishings on demand series ] -- it
might be an interesting test case to monitor... In every sales situation
you are going to offend someone -- the strategy is picking the right
enemy.
Ed
dodds@e-dodds.com
e-dodds.communications
www.e-dodds.com
icq 49457096
| About a year later, I gave up. The two things I had going
| against me were:
|
| 1) The print people were *very* conservative
|
