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Re: [xml-dev] PLOS blog about relative merits of XML (JATS) and HTMLin workflows

On 06/10/2013 11:04 PM, Sheila M. Morrissey wrote:
> Her query If XML is being used as an interchange format only, what
> do we gain from moving the XML piece of the workflow any further
> upstream from final delivery?

The canonical answer is usually the ability to service multiple delivery
formats from a single master.

Plus the preservability of a plaintext self-describing file format (if
the document is regarded as worth preserving for posterity).

But publishers don't usually see either of these as a source of revenue.


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